With 28,583 vehicles per day on Highway 62 as of January 2020, Cherokee Springs Plaza sits on a prime real estate corridor. The anchor of Cherokee Springs Plaza is Cherokee Casino Tahlequah, attracting an estimated 700,000 visitors annually, with 2,600 new guests each year.

Retail Spending

Visitors and residents of Tahlequah are very amenable to retail in the area, with a blend of local and national retailers. Retail sales topped $3.08 million in 2019.


The newly relocated Cherokee Casino Tahlequah anchors the property attracting more than 700,000 guests a year with games, incredible flavors at the White Wolf Steakhouse, drinks and live entertainment at the Ancient Oak Tavern and a world-class event space at the Chota Conference Center.

Northeastern State University

Home of the Riverhawks, Northeastern State University has a large, enthusiastic enrollment with 8,000 students attending in addition to a loyal alumni base.

Outdoor Recreation

Tahlequah serves as a crossroads to several lakes, state parks and outdoor adventure sites, including the popular Illinois River and Lake Tenkiller. An estimated 508,000 river boat and fishing individuals visit the area annually.

Capital of Cherokee Nation

Tahlequah is the capital and cultural home for more than 450,000 citizens of Cherokee Nation. Cherokee Nation is the largest tribe in the United States, has a $2.169 billion economic impact to the region annually and employs more than 3,000 individuals.